Small Business Support: Marketing Resources

YPRL Staff

3 August, 2022

Did you know that Yarra Plenty Regional Library Service has a variety of digital and physical resources to help with growing and supporting your business?

This month we’re exploring all things Marketing. Marketing fills the gap between what the consumer wants and what your business can offer. A marketing strategy will help you to get your products or services in front of the people who want them.

Digital marketing is evolving at a rapid pace, and in order to grow a business, marketers need to think strategically and keep on top of trends.

Here are our top three picks of the month that will help you develop marketing skills in your small business:

Digital Marketing Foundations by Brad Batesole, via LinkedIn Learning

This course will teach you how to engage with potential customers, optimise your website, and develop a targeted online marketing strategy. All this will help your business cut through the noise and establish your goals and KPIs while adapting to the times.

Crushing it! How great entrepreneurs build their business and influence – and how you can, too by Gary Vaynerchuk, 2018

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and shares stories about how entrepreneurs have become so successful. Listen to this lively and inspiring audiobook.

Entrepreneur magazine

Whether you are just thinking of starting a business, have taken the first steps, or already own a business, Entrepreneur offers the best advice on running your own company, including marketing strategies for growing small businesses.


For more tips, tools, and upcoming events for your business, visit our Small Business Support page.

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