Did you know that the Yarra Plenty Regional Library service offers a variety of digital and physical resources to help you grow and support your business?
For this month's Small Business Support feature, we’re exploring Search Engine Optimisation, otherwise known as SEO.
In simple terms, SEO is the process of directing traffic to your website.
It uses a combination of the keywords, information and metadata used on your website, social media platforms, and even online reviews from external sites such as YELP! and Trip Advisor to help link your website to popular search terms that your target audience might use when they are searching online. This also includes image, video, academic, news and industry-specific search engines.
Want to learn more about SEO, how it works, and how you can make changes to your website to improve your SEO? We've compiled our top three picks from our library collection to help you get started!
SEO Foundations: Linkedin Learning course
Gain a basic understanding of how you can improve your organic search engine in this free online course. In this two-hour class, you will get access to seven workbooks and discover how to improve your knowledge on topics such as search terms, google SEO reports and backlinking.
Traffic Secrets: the underground playbook for filling your websites and funnels with your dream customers by Russel Brunson, 2020
Learn how to get your message across by mastering your online presence. Through developing a strategy, you’ll learn how to identify exactly who your dream customer is, where they are congregating, and create hooks that will grab their attention.
Cult status: how to build a business people adore by Tim Duggan, 2020
Winner of Best Small Business & Entrepreneurship Book of the Year at the 2021 Australian Business Book Awards. Enough has been written about huge cult brands founded last century — Nike, Apple, Red Bull. In Cult Status, author Tim Duggan explores what the cult companies of tomorrow will look like and how brands create the kind of passionate community that turns into a massive, long term, cult success.